Your readers don’t want to receive a newsletter full of long, blocky paragraphs. They’ll feel intimidated, or overwhelmed, and trash it. You need to include photos, lists, and lots of white space in your newsletter- it will have a much better chance of being read. Here’s seven other ideas to freshen up your spring issue. What if you were to include:
- A client success story
- A much requested recipe
- A list of links to sites your reader will actually enjoy visiting
- A batch of sharp, interesting photos from a recent event
- A funny background story on an employee
- A list of quirky facts about your company
- A list of books/movies related to your company
Enjoy trying something new, your readers will notice!
And, now I’d like to make an offer. If you’d like to submit a copy of your newsletter to me, I’ll give you some tips and hints, for free. That’s right. Really for free. And I promise not to hack it apart, even if it is really awful. I’ll just say something like “this is a great starting place, here’s what you could work on …” So, if you’d like to take your newsletter up a notch, send it my way. If you can, send it as a PDF. Advance warning- I will be posting it to the site, so others can learn along with you. But we’re all just trying to get better together, so it won’t hurt! Happy pre-Friday everyone!