Do you troll the internet looking for exciting business websites to visit? “I bet there’s something great on my bank website today”.
Potential clients visit websites to solve a problem. They’re hungry, they need a loan, or a new degree. They’re not coming to your site to read your mission statement or see what you think about “today’s market news.” (This might be good supportive content depending on your website goals, but not appropriate for the home page.)
Consider reorganizing your site so that it shows you understand your client’s problems, and then go over the solutions you offer.
Companies who do this, and offer clear solutions to client’s needs, get higher results than those who organize their websites based on their organization’s structure.